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Jul 20
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Today’s entry is a review. If you’d prefer to skip right to “Verbal Magic–-how to use the incredible power of the NLP sleight of mouth patterns to transform your communication”, click here.
To hear what I have to say about Verbal Magic, read on.
If you’re like me, you probably have stacks of persuasion and NLP books all around your house. The coffee table, the kitchen counter, next to your bed, in the bathroom (why can’t people be more careful where they get toothpaste–have they no respect for Covert Persuasion by Kevin Hogan?) and even occasionally on the bookshelves. I mean, who wants to be more than a room away from Frogs Into Princes, by Richard Bandler? And if you’re like me, you surely have your favorites. Unlimited Power by Anthony Robbins, perhaps? How To Win Friends and Influence People, by Dale Carnegie, maybe (I once met a millionaire who had read this book 40 times–can you imagine)? The free-flowing exploration of Richard Bandler’s thoughts on hypnosis in Persuasion Engineering is invaluable to those of us that persuade for a living, is it not?
What exciting times we live in to have such resources at our fingertips! On that note, I’d like to share with you a little gem I’ve discovered recently, which is bound to shake up the neurolinguistic programming community.
But first, let me back up a little. If you follow this blog, you know that sleight of mouth is a pet interest of mine. I’ve spent some time studying this subject, and if you don’t think it’s for you, it’s probably because so much of the information out there is, simply put, garbage. Try implementing SOM the way it’s explained on Wikipedia, and you’re more likely to get a punch in the mouth than a sale. Forget about convincing your professor to give you an extra day on that paper. And definitely forget about putting the “smooth moves” on a potential love interest. A lof of the examples that are readily available (even outside of Wiki) are confrontational and just plain ignorant. Not what we’re looking for, that’s for sure! We’re here to learn to persuade, to enchant, to influence!
The “gem” is a book/system called Verbal Magic, written by Ericksonian hypnotist, John Bridges and Master NLP Practitioner, Scott Maly, and it comes complete to help the average person master the sleight of mouth techniques. The book comes in pdf format, but what got me really excited is the accompanying audio download (great for that commute to work!) The quality of this particular nlp mp3 is good and easy/pleasant to listen to. The author’s training as a hypnotist comes through in the narration, which simultaneously calms and inspires the listener, all while delivering a meaningful education in persuasion, through solid examples that apply to a diverse number of situations. In my experience Verbal Magic has the greatest number of SOM examples with real life applications (seriously, example after example after example–minus the awkward, unrealistic nonsense you find all over the web). This program really shines in its suggested techniques for redirecting the thought processes of another person, and for creating convincers in that person’s mind (i.e. sweet, sweet seduction). However, it also delivers for times when you might want to overcome resistance and/or move a person into action. VM also offers a few things I’ve never seen anywhere else. Bridges’ and Maly’s idea of “linguisic operators” (a way to add, subtract, divide or multiply the effects of your words) is fascinating, and definitely worth a closer look. Depending on what you’re accustomed to spending on your education, you may (or may not) find it a little pricey, but I really like the idea of a formidable influence arsenal, and I sure feel better when I’m “packing” useable real-life persuasion knowledge. It is precisely this kind of stuff that helps me make more sales every single day, and moreover, what allows me to have a significant impact on those around me. The cool, cutting-edge, make-a-splash stuff. Watch out world!
For more information on this e-book, visit it’s website at www.verbalmagic.com
